CareerZ Cast

Hype Cycle: Timing Defines Startup and Product Success

Marcio Saito Season 2 Episode 59

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Technology adoption is never gradual, quick, or linear. It usually follows a hype cycle pattern which generates unrealistic expectations and misallocation of resources. This episode discusses the causes and how entrepreneurs and product managers can understand the market timing and generate their own hype cycles to be successful introducing new products and technologies.

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